If you decided to write a blog, what would you write about?
The internet has given us the one key element that our long-entrenched advertising and pr systems traditionally reserved for paying customers…ACCESS.
Up until not that long ago, the only way to get a quality message out to a potential client or acolyte or end user was to pay for the service — hire an advertising or pr agency, buy billboard space or convince a journalist that you had a story that was really worth telling. And then they told you when you could tell it, where you could tell it, how you could tell it.
Those days are over.
Now we all have a story to tell…and the stage to tell it on. No more filters. No more middlemen. No good ol boy networks holding the strings. Let the readers and the surfers and the buyers decide!
I mentioned the concept of Thought Leader in the last blog and that is what’s really going on here.
You have the opportunity to position yourself as a leading authority in your field — whether it be Real Estate or Reality TV or Real Solutions to Wealth Management (and everything in-between).
You have the platform upon which to build a relationship with your brand; to fulfill the inherent promise of being close to your customer base; to clearly, personally, effectively present and delineate and extol the virtues of your product or service or view to THE WORLD.
You have the chance to present the human side of your company or endeavor…and to achieve that most sought after of entrepreneurial imperatives: TRUST.
So what are you going to write about first?