Let’s talk about blogs. Why? Because they’re everywhere. Because in a very short time, blogs have managed to demonstrate a very long reach. Because virtually everyone is either doing them, having them done, or dreaming of doing them. Even stiff, staid, conventional corporate America has managed, in it’s own special way, to embrace the concept.
And because I write them. There is that. Yeah.
Blame the internet. It’s made it possible for us all to tell our story — or a story — to the world. It’s the reason that we are looking away from the newspaper and the printed page and various glossy pubs and looking toward online news sources, kindles, YouTube and SnotR and facebook and Linkedinand Twitter and, yes…wait for it…BLOGS for information, and inside stories, and content of every subject, size and color.
In the business arena, a blog can fulfill the promise of getting you close to your customer base – not necessarily the existing one, but the potential one. The one that’s out there waiting…to be wooed, to be convinced, to be assured. The bursting-with-potential base of not-yet-believers that wants to trust you.
Put bluntly, a blog can go a long way in convincing prospects that you have a brain in your head and a thought in your mind. In fact, a blog – one that is in-touch, targeted and focused – can do a lot toward positioning you as a THOUGHT LEADER.
And in these times, when everyone is scrambling to differentiate themselves from all the rest of the contenders, being recognized as a THOUGHT LEADER can be a very good thing.
All for now, but stick around. More to come.