Want to hear a story? Of course you do. Everybody wants to hear a story. The facts they can Google, but the story, your story, your take, your opinion on any given topic or discovery or service or occurrence — is what readers want. And isn’t that wonderful, because you can give them all those things…in a blog.
1. Everybody isn’t doing it. Actually, according to David Meerman Scott, author of“The New Rules of Marketing & PR” only about 30% of the population are writing blogs. That can be a big number or a small number, depending on how you choose to view it, but the point is, there’s an opportunity there for the individuals who actually act on the desire to differentiate themselves from the pack – either personally or professionally or both.
2. You don’t have to do it yourself. No time? No discipline? No writing comfort zone? That’s ok, hire a blogger to fill in the gaps and make you a THOUGHT LEADER. All you need is a product or an idea or a story to tell…and the inner drive to tell it. And by the way, we all have a story to tell. Sometimes it just takes someone else to (painlessly) extract and package it.
3. It doesn’t have to cost a lot of money. A blog can be added to your existing website or can be your website – for relatively little cost expenditure – especially when you consider the number of potential customers your message can reach every day, every time, everywhere.
And there are writers out there (like me) who will harness the power of the written word to present your thoughts, ideas, stories in format, on schedule, and on the money – for less money than you’d think. Check it out.
4. It puts you in touch with the 21st century. If you don’t have a website, or a blog (both is actually best) you might as well advertise that you missed the boat that sailed for in-touch, informed, and among the leaders when it comes to your product or business or purpose in life. Step into the new reality…you’ll love it.
5. It can actually be fun. The growing migration of marketing online – the move away from newspapers and print pubs toward the internet – has made the web accessible to us all. Everyone has a stage upon which to be heard and heeded. This is your opportunity to share with the world what you think or what lessons you have learned or what you sell — and why it is better.
What’s your story? I want to hear it…really.
Blog, baby. Blog.