Something we all need to realize about blogging. Each and every blog you post is a premier – and I mean first class, a-#1, slam dunk, top-of-the-charts — viral marketing opportunity. Once it’s up it can go not only to your website, but to millions of others – as well as to blog directories, to online media outlets, to online and print newsletters, to your Twitter page and Facebook page and Linked-in page and page upon page upon page everywhere else on the web…and more.
Search engines love blogs – because they are fresh information. Readers – from the casual kind to devoted followers – appreciate the human side of the story that blogs present…and they actively seek that blog that provides what they need (and what we all need) in this world. Touch – even when (especially when) actual one on one, face to face connection is impossible.
And blogs are easy. Easier. Enter your username and password, write your entry, click the mouse once or twice and Bob’s Your Uncle (old expression – means essentially, “That’s that.”). It’s out there.
Can’t do that with print. Can’t even do that with your website (unless you’re a serious tekkie). But you can do it with a blog. Fast info, quick hit, all good.
Bottom Line: There’s absolutely no argument against the potential of blogging for generating a mass following for your business or brand or viewpoint or product or service.
So why isn’t EVERYONE – from authors to attorneys, consultants to coaches, doctors to dentists, love gurus to limousine drivers (and anyone else in search of new delivery solutions for their message) – blogging? What’s stopping them?
The Other Shoe. The Catch. The Challenge: Time.
You’re expected (especially after generating a following) to update your blog on a regular basis. Your readers – and those hungry search engines – are always looking for more. If you’re like most of us out there you’re kinda busy…may not have time to research, write and update regularly. So where do you find the time?
One more thing. Bloggers everywhere face the same demon as all professional writers. The Blank Page. What to write, how to write it, how to start it, how and when and where to end it. How to generate new topics, get ideas that last longer than a single sentence, establish momentum, hold interest. Hold on, there.
This blog thing can be a real pain in the butt. Yeah?
Nah. You can actually do it without actually writing a single word.
The Answer: Call a Ghost Blogger.
Think about it. And catch my next blog for a few more blog-servations on how to tell your story, sell your product, grow your business.