You’ve heard of a ghost writer, right? Same principle. A ghost blogger works with professionals – from corporate CEOs to power-of-the-pitch salespeople to over-extended entrepreneurs – who recognize the value of a blog but don’t have the time or the desire to commit to churning one out with the regularity required to ensure effectiveness. The ghost blogger helps brainstorm, distill and deliver key messages with clarity, personality and style.
We all work from pretty much the same core template, but here’s how I do it:
Step 1: MAKE A PLAN. Sit down with the client and kick around a list of potential blogging ideas, buzz topics, themes – complete with keywords and core concepts. Make a list – including topics that may require more than a single two paragraph blog to cover. Consider news and current event tie-ins to enhance the buzz and increase reader resonance.
Step 2: MAKE IT WORK. Create a sample blog entry which the professional approves — and the ghost blogger subsequently publishes.
Step 3: KEEP IT REAL. Meet briefly each month – in person or on the phone – to brainstorm new topics and maintain process momentum, publishing blog entries on a daily, weekly or biweekly basis. Whatever your budget allows — for anywhere from 3 months to 6 months to a year or longer.
From that point, the rest is all about building more opportunities – articles, vlogs, videos, seminars, e-books and books – from the valuable information created and consumer tested via your blog.
Sound like a solution for your blog commitment – and business connection –issues? I thought so.
Give me a call. Blogging – ghost blogging — is my business.
Til next time.