WHY YOU NEED A WEBSITE: CULTIVATING AN OPEN DOOR POLICY

Incoming metaphor! Your website home page – or single web “id” page or blog page — is the front door to your business. Casual viewers, service seekers, potential partners can open that door to you…and discover the essence of your service, your operational philosophy, your Unique Selling Proposition.

Yeah. I know. “Salespeak.” But that is, after all, what we’re talking about.

We sell ourselves every day…whether we intend to or like to or even want to. Part of the deal…the rules of survival…even for us “creatives.” Especially for us creatives, actually, because most times we have to work harder at it in order to get results.

Know what I mean? I know that you do. Open the door.

WHY YOU NEED A WEBSITE REASON #2:
BECAUSE it can connect you.

Business is connection. From connection comes trust. From trust comes EVERYTHING.
Handing out your business card is a proven essential element of generating new business…and having a website is like passing out your business card every hour of the day, every day of the week, to thousands (maybe millions) of potential clients and partners. It says “This is what I do and here’s how it can benefit you and this is how you can reach me” – and it says it all the time.

In addition, as a change-up alternative (or reinforcement, if you will) to attending mixers and dinners and speed networking and lunches and “pass the mike” breakfasts, you can opt to gather information about your customers and prospect for potential customers by using online forms and surveys. This is not to downplay the value of active networking. But occasionally letting the leads come to you can be a welcome break from doing the “ shake hands and pitch” circuit.

Just a thought. More later.