Scot's Blog

“There will be time, there will be time
To prepare a face to meet the faces  that you meet;
There will be time to murder and create,
And time for all the works and days of hands
That lift and drop a question on your plate;
Time for you and time for me,
And  time yet for [...]

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By now we’ve all seen and had suitable time to react to the Oprah interview with that unfortunate victimized woman who was recently mauled by an unfortunately vilified chimpanzee. And if you have read my book, Mr. Coleman, you know that it presents a very different take on human/chimpanzee relationships. Because it does, I feel [...]

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You’ve heard of a ghost writer, right? Same principle. A ghost blogger works with professionals – from corporate CEOs to power-of-the-pitch salespeople to over-extended entrepreneurs – who recognize the value of a blog but don’t have the time or the desire to commit to churning one out with the regularity required to ensure effectiveness. The [...]

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Something we all need to realize about blogging. Each and every blog you post is a premier – and I mean first class, a-#1, slam dunk, top-of-the-charts — viral marketing opportunity. Once it’s up it can go not only to your website, but to millions of others – as well as to blog directories, to [...]

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“The best thing for being sad is to learn something.  That is the only thing that never fails.  You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by [...]

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Rain. At last.
Hey, I live in L.A. It’s been awhile.  I actually missed the rain. Just like I miss Bay Area fog (OK…acquired taste, I admit). And although I am actually working this afternoon — putting  the finishing touches on an eclectic grouping of e-blasts and flyers and web pages, I’m also dreaming and dazing [...]

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What’s the “message” of Mr. Coleman?  I get asked that a lot these days…and I should be really good at answering profoundly by now, but, well, not so much. I didn’t really have an agenda or a cause or a message to put forth when I started with Coleman.
I just wanted to tell a great [...]

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Wow. Talk about a rush. Trying to get accustomed to associating the word “author” or words “published author” with my name…as opposed to all those authors I’ve been reading for decades (many decades, actually, but let’s not go there). I’m now including the title after my name in all correspondences. I’m printing “author” t-shirts. And [...]

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YES, IT’S TRUE. I wrote a book…a story book…a work of fiction.
At last. Finally. Amen.
Rest assured, I’ll be doing more talking about it, the changes it has brought, and my adventures as an author in the months to come. For now, I wanted to address the question I hear most often upon announcing Mr. [...]

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Millions of users are turning daily to the web when they need a specialized service. As I’ve said before, if you’re not there when they are, you’re simply not a service option. All service-oriented businesses — including attorneys, doctors, financial consultants, entertainers, realtors and, of course, content providers — should let potential clients know that [...]

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Incoming metaphor! Your website home page – or single web “id” page or blog page — is the front door to your business. Casual viewers, service seekers, potential partners can open that door to you…and discover the essence of your service, your operational philosophy, your Unique Selling Proposition.
Yeah. I know. “Salespeak.” But that is, after [...]

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Americans are spending more time online. In fact, studies show that roughly 80% of us now spend as much time online as we do watching television. Pretty compelling statistic…tells you a lot about our culture, our communication, and our commerce.
Most importantly, it gives us — entrepreneurs, craftsmen, business professionals — a very clear picture of [...]

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Want to hear a story? Of course you do. Everybody wants to hear a story. The facts they can Google, but the story, your story, your take, your opinion on any given topic or discovery or service or occurrence –  is what readers want. And isn’t that wonderful, because you can give them all those [...]

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If you decided to write a blog, what would you write about?
The internet has given us the one key element that our long-entrenched advertising and pr systems traditionally reserved for paying customers…ACCESS.
Up until not that long ago, the only way to get a quality message out to a potential client or acolyte or end user [...]

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